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Any business worth its sale knows the importance of providing a quality customer experience. And the best way to achieve that? Providing great customer service.

Actually, not just great customer service. Exceptional customer service.

Happy customers mean loyal customers. The better their experience working with a company, the more likely they are to come back. Anything less than amazing customer service and businesses risk losing customers forever.


It’s more than just meeting the needs and expectations of customers – businesses need to exceed them. First impressions matter. But so too do second, third, fourth and fifth impressions. In fact, every customer service interaction is key to future success (and sales).

The stats prove it: according to research, 96% of consumers say that customer service is an important factor when choosing a brand. And as for those all-important sales: even just a 5% rise in customer retention can boost company revenue by 25% to 95%.

Arguably, customer service matters even more in difficult times. During the Covid-19 pandemic, for example, businesses able to give customers the care they deserved also offered them much-needed stability, convenience and value.


Of course, knowing that customer service is important is the easy part. Start implementing it into your business and you’ve got your work cut out.

At Whitestar, we go out of our way to ensure that we offer exceptional customer service to all our customers. We aim to exceed customer expectations and do that in a number of ways…

Dedicated team of contractors

Firstly, we approach people as people, not just another job. When it comes to assigning teams, we match them to a particular client. That means however many jobs you need completed over a period of time, you’ll be dealing with the same people from Whitestar.

No stream of contractors coming through your doors. Just one team of experts with an in-depth knowledge of the site they are working on – and more importantly an understanding of you, the people they are working with.

From a purely practical point of view, this allows our teams of contractors to get on with the job faster and more efficiently, because there’s no need for briefings or client details for each job. While from a customer service point of view, this helps build trust and reliability between us and our clients.

No subcontracting

We know the score. As soon as you hear the word ‘contractor’, you automatically start wondering whether that also means subcontractors. At Whitestar, we can say: absolutely not.

We never subcontract any jobs. It’s just not how we roll. Your team of Whitestar contractors are just that – Whitestar employees who are committed to delivering comprehensive, top quality solutions.

Being a subcontractor-free zone makes life simpler. We understand what you need and you know the work is going to be tailored to your business and easily scalable for future business growth.

Our customer service promise

At Whitestar, we pride ourselves on our work ethic, track record and quality of service. Our six core values – respect, honesty, commitment, teamwork, empathy and integrity – help us deliver the level of customer service you expect from an infrastructure service provider.

We value each and every business we work with. From simple cabling projects to complete building refits, we always work to the highest industry standards and take a customer-centric approach to each job. Our focus is on solving problems, not creating new ones. We work hard to understand the challenges you face, and create bespoke solutions to help you overcome them.

That’s our promise to you.


At Whitestar, our customer service is focused on building strong relationships with our customers and crafting tailored solutions and experiences. We never under-estimate the power of positive impressions, and are confident we can give you the level of service you and your business deserve.